In January 2002, when Ben began actively selling Fundrum My Conundrum, he almost immediately thought he should keep a video record. Though he wanted nothing more than to document the process, it soon became clear his movie was about more than just riddles or selling books. “_____”: How I Sold a Million Riddle Books is a three-minute trailer for the movie, for which shooting – and the story itself – is still in progress. The story is not necessarily over once we’ve sold a million, or necessarily ongoing until we do. It’s the story of how we did it…

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