In January 2002, when Ben began actively selling Fundrum My Conundrum, he almost immediately thought he should keep a video record. Though he wanted nothing more than to document the process, it soon became clear his movie was about more than just riddles or selling books.

“_____”: How I Sold a Million Riddle Books is a three-minute trailer for the movie, for which shooting – and the story itself – is still in progress. The story is not necessarily over once we’ve sold a million, or necessarily ongoing until we do. It’s the story of how we did it…

Fundrum My Conundrum: A Book of Riddles
Click here for more on the book.
Ben making the movie in Prague Ben's portrait hangs at Village Books in Pacific Palisades, CA Reactions to the riddle's answer