In January 2002, when Ben began actively selling Fundrum My Conundrum, he almost immediately thought he should keep a video record. Though he wanted nothing more than to document the process, it soon became clear his movie was about more than just riddles or selling books.

“_____”: How I Sold a Million Riddle Books is a three-minute trailer for the movie, for which shooting – and the story itself – is still in progress. The story is not necessarily over once we’ve sold a million, or necessarily ongoing until we do. It’s the story of how we did it…

This trailer is the first product of our efforts. Below is a link. We hope you enjoy it and will contact us with your thoughts.
Fundrum My Conundrum: A Book of Riddles
Right click here (Mac-users control-click) to download the movie. You may need the latest version of Quicktime, a free download available here.
Click here for more on the book.
Ben making the movie in Prague Ben's portrait hangs at Village Books in Pacific Palisades, CA Reactions to the riddle's answer